Meet Doych — The Human Behind the System
Visionary coach. Holistic strategist. Speaker on health, resilience, and human potential.
For over 25 years, I’ve been helping individuals and organizations align science, lifestyle, and leadership to build cultures where people thrive.
🧭 From Varna to Visionary — My Journey
Born and raised in Varna, Bulgaria, I graduated from the National Sports Academy with a deep passion for health, performance, and movement. Over the years, I expanded my practice across disciplines — from sports medicine and neuroscience to mindfulness, biohacking, and corporate leadership.
My path took me across continents — living and working between Europe and the USA — and working with athletes, founders, air traffic controllers, executives, and everyday heroes seeking long, strong, and meaningful lives.
🎯 Today, I merge ancient wisdom, modern science, and human-first coaching into one mission: building resilient humans and sustainable teams.
🧠 Why I Built DoychZone
I created DoychZone not as a brand - but as a commitment.
A commitment to live what I teach, lead by example, and empower organizations to make wellness a culture, not a checklist.
Through DoychZone, we offer corporate wellness systems, speaker engagements, retreats, and our signature model — Wellness Radar™, a transformative ecosystem led by your people, guided by our experts.
🧬 Medicine 3.0 — The Next Evolution
I believe the future of health is proactive, not reactive. That’s why my entire philosophy is rooted in Medicine 3.0 — a personalized, preventive, and data-informed approach to staying healthy, avoiding chronic disease, and unlocking longevity.
I’m proud to have introduced Peter Attia’s international bestseller Outlive to the Bulgarian audience — a groundbreaking book that has become the bible of Medicine 3.0 worldwide.
This moment marks a turning point - bringing the global conversation on proactive health to Bulgaria.
“For me, this is more than a book.
It’s a philosophy. A call to action.
A way to live long, strong, and on your own terms.”
— from the foreword by Doychin Karshovski
💸 Money for Nothing (Пари на вятъра)
🎥 My original documentary series — a personal investigation into the true cost of ignoring prevention, and the science that can extend our healthspan.
“🧠 Medicine 3.0 isn’t a trend. It’s a movement — and a legacy.
So many readers have already reached out, sharing how this book changed their mindset, their habits, and in some cases… their lives.
I’m convinced the insights in Outlive — and the broader message of proactive health — will save and prolong lives for years to come.
I’m honored to help lead that change — one life, one team, one company at a time.”
